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Videos

Embedding insight team as change catalysts

Learn, share and try out techniques which position Insight teams as the catalyst for change within organisations based on Sky's Customer Closeness strategies.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Ed Nash, Holly Clark, Sarah Jousiffe
Company: Sky Limited
October 3, 2019
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Citation

Nash, Clark and Jousiffe (2019a, October 03). Embedding insight team as change catalysts. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/embedding-insight-team-as-change-catalysts


Videos

Live lens: Getting closer to consumers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}As social communication has evolved, so has the way we connect with consumers for research. Our real-time Live Lens methodology uses familiar feedback mechanisms and allows consumers to...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ellie Inman, Emma Bennett
Company: Sky Limited
September 8, 2019
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Citation

Inman and Bennett (2019a, September 08). Live lens: Getting closer to consumers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/live-lens-getting-closer-to-consumers


Research papers

Believe in better

This case study charts the intense and creative journey followed since December 2010 when MESH Planning was awarded British Sky Broadcasting's Brand and Content campaign evaluation tracking. It includes the rapid development of processes,...

Catalogue: Congress 2011: Impact
Authors: Danny Russell, Hugh Wilson, Fiona Blades
Companies: MESH Experience, Sky Limited
September 18, 2011
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Citation

Russell, Wilson and Blades (2011a, September 18). Believe in better. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/believe-in-better